All you need to know on ChatterWorks features and the latest Recruitment trends.
The Candidate Engagement Gap is the gap between the candidates you want to hire and the candidates you actually connect with.
The TikTok user base is massive, and they do an excellent job of drawing users back, with 90 percent accessing the platform daily. Once there, users spend an average of 52 minutes a day on TikTok. In addition, 40% of Gen Z prefer using TikTok for search over Google. I think it's safe to conclude the passive candidates you want to talk to are on TikTok. So there's value in breaking the recruiting mold and meeting candidates where they are—leading to more connections with the right candidates.
